Writing is a fascinating tool for social, political and subsequently architectural change. An image is said to equal 1,000 words but the importance of the words we use to then describe and interpret that image can elevate it from a mere visual stimulant into something inspiring and thought provoking.
“Language serves and delights” and its use is very important when radical change is needed. Take the word crisis as an example. We have all become very familiar with it during the first quarter of the 21st century. We have experienced severe economic crisis, housing crisis, identity crisis, a pandemic that has led to mental-health and existential crisis, an ongoing war that is contributing to the current energy crisis and of course the environmental crisis.
The use of the word crisis is intentional and is meant to incite urgency and showcase how severe the situation is. What is less known though, is the origins of the Greek word and its additional meaning which is used to encourage personal involvement. The word instantly and unknowingly makes you an accomplice. You share the responsibility of improving or deteriorating the situation – you are expected to apply your critical thinking to make an informed decision. Such is the power of language.
Our metropolitan cities and their citizens are currently dealing with a global oxymoron. On the one hand we have the environment struggling with overpopulation, deforestation, pollution, waste accumulation and rapidly reducing natural resources and on the other hand we have a global economy that is based on a capitalist system which seeks constant economic growth and mass consumption. We are experiencing a social schizophrenia where the same people that ask us to save the planet, urge us to consume more, communicate faster and absorb more information through tailor made visual stimulants. Industrialisation, technology and the economic system they follow have been giant contributors to the environmental crisis but the unexpected side effect has been our addiction to the image which has developed an unexpected power that can corrupt the way we think and express ourselves.